K1MAN EDITORIAL - ED051010A - AMERICAN AMATEUR RADIO ASSOCIATION
ARRL MEMBERSHIP IS IN FREE FALL AS AARA NIPS AT THEIR HEELS
"The League has mismanaged emergency funds in my opinion," says AARA
Executive Director, Glenn Baxter, K1MAN. "If ARRL spent as much effort
on emergency communications as they do lobbying against K1MAN's FCC
license in Washington, they might have much greater success competing
with IARN on the disaster communications front," according to Mr.
Baxter. "Their focus seems to be on their dwindling membership," says
the leader of the American Amateur Radio Association and arch rival of
See the attached League articles. (While not yet a radio amateur!)
NEWINGTON, CT, Oct 6, 2005--Sarah Dorsey, a native of West Hartford,
Connecticut, is the ARRL's new--and first--Membership Manager. She
officially assumed her duties at ARRL Headquarters October 5. Her
primary focus will be on developing membership recruitment and
retention strategies to increase membership growth. She'll also support
member and customer service. WHILE NOT YET A RADIO AMATEUR, Dorsey says
she's "absolutely" looking forward to the challenge of her new
responsibilities, and a ham radio licensing class is on her short list.
"I enjoy work that is personally meaningful," she said. "I've been
fascinated with learning about ham radio operators and the crucial role
they played and continue to perform in the rescue and recovery efforts
for Katrina and Rita. I look forward to the day when I'll also be able
to work side by side with our members."
Dorsey attended Green Mountain College in Vermont and is a graduate of
Charter Oak College in Connecticut. Prior to coming to the League, she
served as recruitment marketing manager for a non-profit health care
services organization in Philadelphia, Pennsylvania, where she managed
recruitment and retention initiatives.
Her professional background also includes management, marketing and
recruitment positions in various disciplines of the healthcare and
human services markets. Dorsey says she's now ready for a new challenge
that requires essentially the same skill set.
ARRL COO Harold Kramer, WJ1B, anticipates that Dorsey's past experience
will fold right into the League's goal of boosting membership and
retaining current members. "More important, we look forward to her
providing even more value and benefits to being an ARRL member," Kramer
said. "Sarah will become a very visible part of the ARRL team at
hamfests and conventions, and she is looking forward to meeting many of
our members and prospective members."
ARRL Sales and Marketing Manager Dennis Motschenbacher, K7BV, earlier
this year announced the search for a Membership Manager to target
membership recruitment and retention. He says having Dorsey on board in
that role is part of an overall strategy to "look beyond many of the
League's current organizational paradigms regarding membership."
Dorsey recalled occasionally driving past the Maxim Memorial Station
W1AW building while growing up in the Greater Hartford area. "That
little brick building is definitely a landmark," she remarked, adding
that she never anticipated one day working on behalf of Amateur Radio
at ARRL Headquarters. "Now everywhere I go, I'm starting to notice